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About Echelon IQ
Our Vision
Our Approach
Our Vision
We believe analytics should empower, not overwhelm.
At Echelon IQ, our vision is to deliver analytics right—turning complex data into clear, actionable insights that drive smarter decisions, stronger teams, and scalable impact.
We aim to shape a future where every organisation, no matter its size, can harness the true potential of digital, analytics, and AI.
Our Values
Our Approach
Our Vision
We stand by values that keep our work clear, human, and meaningful:
No Fuss: We strip away jargon and unnecessary complexity.
Deep Customer Care: We embed ourselves in our clients’ challenges, treating them as our own.
Transparency: We believe in open communication, honest expectations, and outcomes you can trust.
Our Approach
Our Approach
Our Approach
We know success starts with understanding.
That’s why we lead with deep engagement and a customer-first focus.
We listen closely, map your unique needs, and co-create solutions tailored to your goals.
Whether through consulting, training, or toolkits, we partner with you every step to turn strategy into sustainable results.
About the Team
Hi, i'm Tom
I’m the founder and chief technologist at EchelonIQ, but at heart, I’m a data guy who’s spent nearly three decades figuring out how to make analytics work for people — not the other way around.
My journey has taken me from hands-on BI builds to executive advisory, from wrangling massive data sets to running AI immersion summits with partners like AWS, SAP, Microsoft, and Gartner.
Over the years, I’ve delivered over $80 million in value through 70+ analytics and AI projects — but what drives me isn’t just numbers; it’s seeing businesses light up when complex challenges are transformed into clear, actionable strategies.
Whether I’m helping a utility rethink its digital backbone, mentoring teams on AI literacy, or designing frameworks like Analytics TeamOS™, my focus is always on unlocking human and organisational potential through smart, ethical, and explainable data practices.
Outside of the “serious” work, I’m known for being a bit of a technology evangelist, a passionate mentor, and someone who believes that data, when wielded well, is a superpower.
I founded EchelonIQ to bring that superpower to more organisations — blending rigour, innovation, and a bit of fun along the way.
If you want a partner who’s as excited about your business outcomes as you are (and who knows his way around everything from neural networks to business dashboards), let’s talk.
Hi, i'm Jasmine
As the Content Manager at EchelonIQ, I lead the strategy and execution of our digital presence and public identity. I manage all aspects of our website, ensuring content stays fresh, engaging, and optimised for user experience and search engines, all while reflecting our brand’s unique vision.
My expertise extends deeply into marketing, where I create targeted campaigns to effectively promote our products and services. From crafting impactful social media strategies to meticulously analysing performance metrics, my goal is always continuous growth and meaningful engagement.
With a strong focus on branding, I ensure consistency across all platforms, maintaining a cohesive visual and narrative identity that helps EchelonIQ stand out in a competitive market. My role as editor and copywriter involves hands-on content creation, from insightful blog posts and newsletters to compelling advertisements and promotional materials. I draw inspiration from marketing visionaries such as Drayton Bird, Alex Hormozi, and Jay Abraham, combining thorough research with powerful messaging to build trust and establish authority.
My background in UX/UI design allows me to seamlessly integrate intuitive user experiences with engaging storytelling, making digital interactions both smooth and memorable. Additionally, I oversee internal and external communications, ensuring clarity, consistency, and effectiveness in every interaction.
As a dedicated lifelong learner, I continuously explore emerging trends in digital marketing, web development, and branding. This commitment allows me to adapt swiftly and ensure EchelonIQ remains at the forefront of industry innovation.